THE CREATOR

CREA
TOR

Pinel & Pinel emerged from the creativity and “savoir-faire” of a single person: Fred Pinel.

The scene takes place in a family home in the Paris region where Fred’s grandparents held an open house every weekend during his childhood, with fireworks in the garden courtesy of his grandfather who made jokes and played tricks of every kind. The huge attic resembled the cave of Ali Baba, and inevitably there were suitcases stored up in it. One in particular would leave Fred Pinel transfixed when the house was about to be sold. He called it “a revelation”. Once transformed, the suitcase, fitted with a hand-sewn handle thanks to the help of one of the best leather workers in France, would serve as a showcase for the cigar case collection. End of the first act…

On the day of his Baccalaureate art exam Pinel produced a strange portrait of Picasso in camaïeu, in homage to the artist’s famous ‘blue period’, on top of which he placed a second purple portrait which he placed onto the first one cutting it into a collage. He received a mark of 18/20 for the exam and had unveiled an innate love for taking the road less travelled when it came to the creative arts. Breaking the norms became his mantra. It would be an understatement to say that his first year of studying law was unsuccessful and this led to him leaving France for England. He fell head first into the cauldron of avant-garde London. On his return to Paris he formed an advertising agency; it was not his dream job but it was a period full of life lessons which allowed him to proceed by elimination, crossing off the things he didn’t enjoy doing in the search to find his calling. Namely this was “putting stars in people’s eyes”. Allergic to the ordinary, his search would not stop as he closed in to the “universe of wonder” otherwise known as luxury goods.

In the late 90s, Fred began to make bags using leather and camouflage canvas, but they were lacking what was needed to be recognized: Fred himself as an artist was unknown. This was a time when the market of luxury goods was beginning to grow. In order to enter this scene that exudes irresistibility, Fred would pass through a small window into the world of cigar lovers. With his head in the stars, Fred got to work. Fueled by pop art – including works by Keith Haring and Andy Warhol – he was like a child plunging his palette into a bag of Haribo sweets. 157 incredible colors emerge for crocodile skin cigar cases which very quickly garnered the attention of Colette and cigar smokers all over the world. This then led to humidors, lighters, card holders, watches and cufflinks.

Fred Pinel’s imagination was racing. A brand of trunks hadn’t been born in France for over a century. But in the flea markets, everybody was looking for one. At the beginning of the 21th century, hedonistic apprentices are once again dreaming of the lost paradise of childhood. Thus Pinel & Pinel was founded.

Avec ses malles intelligentes et sur-mesure à fonctions multiples lancées en 2004, Fred Pinel entrait de de plain-pied dans l’univers de luxe. Hors du commun décalée et unique en son genre, Pinel & Pinel est une maison de luxe française qui produit des malles contemporaines et articles de maroquinerie haut de gamme.
La maison réinterprète les codes du luxe à la française avec impertinence et désinvolture, design, couleurs et matériaux raffinés.

Avec ses malles intelligentes et sur-mesure à fonctions multiples lancées en 2004, Fred Pinel entrait de plain-pied dans l’univers de luxe. Hors du commun décalée et unique en son genre, Pinel & Pinel est une maison de luxe française qui produit des malles contemporaines et articles de maroquinerie haut de gamme. La maison réinterprète les codes du luxe à la française avec impertinence et désinvolture, design, couleurs et matériaux raffinés.

Vers la fin des années 90, Fred commence à créer quelques sacs en cuir et toile de camouflage mais il n’est pas encore reconnu en tant que créateur. C’est l’époque où le théâtre du luxe commence à faire son show. Pour monter sur cette scène qui l’attire irrésistiblement, il va passer par une petite fenêtre entr’ouverte sur la planète des amateurs de cigare. La tête dans les étoiles, Fred se met au travail.

Nourri au Pop Art – rayon Keith Haring et Andy Warhol – ce qui l’a d’ailleurs amené à imaginer des sacs à pizza dernier cri, sa première success-story, le voilà qu’il plonge sa palette dans un sac de bonbons Haribo. En ressortent 157 coloris insolents pour des étuis à cigares en croco, lesquels très vite, font fondre Colette et les fumeurs de havane du monde entier. S’y ajouteront caves à cigares, porte-bri

  • The creator
  • The house
  • Co-branding
  • Creations